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Merchant Tire Company Review

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Merchant Tire was an automotive company that provided simple, quick, and cost-efficient services for their customers. Whether it be a truck or car, their team of specialists ensured that consumers were back on the road as quickly and safely as possible. They also went out of their way to remember crucial services like oil changes and brake checks, all while keeping costs down as much as possible. In this review, we’ll cover this company more in-depth.

Brief History

Merchant Tire was located in more than 1,200 locations and across forty one states. And while they covered a very large area of the map, their standards for helping customers and offering low prices remained the same across the board. They were originally founded in 1972 and have grown tremendously since that time. Here is some important historical information that you should know about Merchant Tire:

  • National Tire and Battery (1997): They merged with a few highly established retailers and began using very state-of-the-art equipment in regards to their auto services. This merge later became known as the NTB (National Tire and Battery) and still maintains a positive reputation today.
  • Merchant’s Tire and Automotive Centers (1943): This was founded in 1943 and has ever since played a huge role in servicing dealers all across North America. Their locations span all the way from New York down to South Caroline and several areas in between.

About Their Technicians

Merchant's Tire technician

Probably one of the main reasons why Merchant Tire was such an excellent company is because all of their technicians were ASE certified. Basically, they all had the skills and knowledge required to handle all of your automotive needs.

ASE certified technicians have skillsets that are proven and these technicians were offered at all Merchant Tire locations. Here are a few ways that this company did to make the lives of their consumers easier:

  • 30-Day Guarantees: Tires could be tired out for 30-days and then returned before that timespan should they were not up to standards.
  • Convenience: Stores opened up relatively early and closed relatively late. Plus, they were open on Sundays.
  • Lifetime Tire Rotations: Consumers of Merchant Tire qwew able to have their tires rotated every six months at no extra charge as long as they remain with the same vehicle.
  • Low Prices: Prices are tires are guaranteed to be the lowest amount in the industry. If consumers find a lower price they are awarded with $200 in store credits.
  • 24 Hour Access: It didn’t matter what time of day it was because consumers were able to have their automotive needs addresses and make online reservations.

Essentially, these are all promises that Merchant Tire made and they did an excellent job at making sure they accomplished them. Aside from that, they offered the major types of services that you would find in most locations including brake checks, oil changes, and wheel alignments. They had a substantial amount of locations across North America and were living up to their positive reputation.

Rebranding

By November 2018, TBC Corporation rebranded all remaining Merchant’s Tire locations to NTB Tire & Service Centers, effectively retiring the Merchant’s Tire brand.

Tire Business This transition aimed to unify TBC’s retail operations under the NTB brand, streamlining services and branding across their locations.

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